Apple CEO Tim Cook welcomes customers who purchased Apple’s new iPhone 15 during a launch event at the Fifth Avenue Apple Store in New York City on September 22, 2023.
Alexey Rosenfeld | getty images
Apple Apple said on Saturday it would release a software update that would address customer complaints about the latest iPhone 15 models released a week ago.
Apple said the new iPhone models were running hot due to a combination of bugs in iOS 17, bugs in apps, and temporary set-up periods.
An Apple spokesperson told CNBC:
“We have identified some conditions that may cause iPhone to run hotter than expected. An increase in background activity may cause the device to feel hot during the first few days after setting up or restoring the device. A bug has also been found that is affecting some users and will be addressed in a software update. Another issue involves some recent updates to third-party apps that are causing them to overload the system. We “Working with app developers on improvements that are in the process of rolling out.”
After Apple released new iPhone 15 models earlier this month, complaints from users on Apple’s forums, Reddit, and social media suggest that all four models may get hotter than expected during use. CNBC’s review of the new iPhone Pros also said that the iPhone 15 Pro Max overheated.
“I just got the iPhone 15 Pro today and it’s so hot I can’t even hold it for long!” wrote one commenter on Apple’s forums.
Apple’s new high-end models, the $999 iPhone 15 Pro and $1,199 iPhone 15 Pro Max, feature a redesigned titanium enclosure with an aluminum frame to make them easier to repair. Apple said the overheating problems with the new models were not related to the titanium chassis design.
Instead, Apple points to bugs in specific apps and a bug in iOS that can be fixed with a software update. Apple said that the upcoming iOS 17 update will not degrade device performance to address the issue.
Apple’s website says Users may feel the phone heat up when they set up a backup, charge wirelessly, use graphics-heavy apps or games, or stream high-quality video. Apple says it’s normal for devices to heat up when they’re being used heavily, and if iPhones don’t display a temperature warning, they’re safe to use.
People wait in line to enter the Apple Store in New York, after the iPhone 15 is introduced on September 22, 2023.
Scott Mill | cnbc
So far, the new iPhones seem to be selling well, with ship times for the devices sometimes stretching up to weeks, and long lines seen in front of Apple Stores on launch day.
“Interestingly, lead times for the 15 Pro Max, 15 Plus, and 15 are tracking higher than their predecessors (for example, the iPhone 14 series), and the 15 Pro Max is claiming the highest lead time. is what we have seen historically across all SKUs. We are keeping an eye on lead time data,” JPMorgan analysts wrote in a note last week.
But Ming-Chi Kuo, a notable Apple supply chain analyst, said in a blog post last week that the iPhone 15’s heat problems could hurt sales.
Apple has faced high-profile launch problems in the past, but they have not seriously affected the company’s long-term outlook.
iPhone 4 was launched in 2010 a design flaw Due to which the call may be dropped. Apple offered a free case to fix the problem. In 2012, shortly after the launch of the iPhone 5, Apple CEO Tim Cook apologized for Apple Maps being poor and unreliable. The iPhone 6, released in 2014, was criticized for bending under pressure.
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