The next beer you buy on Crypto.com Arena might come in a mug you’ve had before.
In an effort to reduce the environmental impact of single-use plastics, executives on Wednesday announced a reusable cup pilot program for the downtown Los Angeles arena that will begin with Depeche Mode concerts promoted by Live Nation on Wednesday. December 15 and 17.
While the AEG-owned venue and its recycling partner ABM now sort single-use catering utensils on-site for recycling — an average of 15,000 cups are now used per event, according to a company spokesperson — this program with the reuse platform r The world could ultimately divert hundreds of thousands of cups from the waste stream.
Here’s how it works: Used plastic cups are collected in specially marked bins, then transported to a nearby r.World industrial washing center, where they are cleaned and returned to Crypto.com.
AEG has already partnered with r.World for reuse efforts at festivals and small concert venues like the El Rey Theater in Los Angeles.
“We were inspired by the artist’s passion for environmentally friendly initiatives and thought this was a fantastic opportunity to implement this exciting inaugural pilot project,” said Lee Zeidman, president of Crypto.com Arena, in a press release. “Our goal is to spark a wave of positive change and rally our audiences and partners to actively participate in shaping a more environmentally friendly future. »
Following the pilot program, AEG executives will evaluate concert data, and collaborations with current or future partners could make r.World a full-time option for those visiting the busy entertainment venue for concerts and LA Lakers, Kings, Clippers and Sparks games. .
Michael Martin, founder and CEO of r.World, praised Crypto.com Arena for “leading change in the live events industry.”
In addition to Los Angeles, r.World, founded in 2017, has facilities in Denver, Las Vegas, Minneapolis, San Francisco, Seattle and Washington, D.C., and plans to expand to 8 to 12 additional cities over the next 24 next months.
The company has completed reuse programs with other venues, including the Santa Barbara Bowl, the Los Angeles Memorial Coliseum, the Sphere in Las Vegas and the 3M Open PGA tournament in Minneapolis.