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Everything you need to know about: Dune London

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Dune London, established in 1992, epitomises understated minimalism, innovative craftsmanship, and timeless longevity. Founded by Daniel Rubin, a descendant of shoe manufacturers, the brand began as a small concession store on London’s Oxford Street. Today, Dune London is renowned for its high-quality leather pieces and luxurious fabric offerings, with a particular acclaim for its footwear and accessories.


The inception of Dune London was deeply influenced by Rubin’s heritage and vision. From its humble beginnings, the brand was driven by the idea of creating affordable luxury. The inspiration behind the name, akin to the ever-changing and adaptable nature of sand dunes, reflects the brand’s approach to fashion – flexible, evolving, and enduring. This philosophy has been the cornerstone of Dune London, blending high-quality manufacturing with innovative design.


Over the years, Dune London has grown from a single store to an international brand with over 350 stores worldwide. The brand’s focus on quality and design, rather than following fast fashion trends, has enabled it to establish a unique identity and expand its global presence. Its London roots continue to be a significant influence, echoing the city’s vibrant and creative energy in every design.

Credits: Image: Dune London


Dune London’s journey has been marked by significant milestones. The brand has seen expansion into new markets, including South Africa and Asia, following the global launch of their webshop. The introduction of their first Wedding Collection and collaborations with fashion designers highlight Dune’s commitment to innovation and luxury. The success of specific designs like the Loupe sandal showcases Dune London’s ability to capture the essence of contemporary fashion.

Looking Ahead

As Dune London celebrated its 30th anniversary in 2022, the brand looks towards the future with a focus on expansion and innovation. Their commitment to craftsmanship and design continues to drive the brand forward, making Dune London a symbol of elegance and style in the fashion industry. With a rich history and a vision for the future, Dune London stands as a testament to enduring style and quality craftsmanship in the world of fashion.


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