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Google Search adds Organization markup to add name, address, contact information, and various business identifiers

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Google Search’s Orgranization markup now supports name, address, contact information, and various business identifiers; in addition to the original support for logo and URL structured data fields. “Today we’re expanding our support for organizational information by extracting additional administrative data,” Irina Tuduce and Alex Jansen, Google Shopping software engineers announced.

What’s new. Google updated its developer documentation for Organization structured data to now support new fields including name, address, contact information and other business identifiers. The fields include name, alternate name, legal name, description, sameas, address fields, phone, email, number of employees, founding date, DUNS, NAICS, tax ID and other ID numbers.

The old and existing fields were logo and URL and are still available. The logo documentation was merged into the new organization documentation.

How it is used. Google said it can make use of this markup in Google Search knowledge panels and other visual elements, such as attribution). Google said this should help searchers “more easily find your organization’s details on Google Search.”

Here is the illustration of how it looks:

Google Organization Serp 565x600

Reporting. Google has updated the reports within Google Search Console to support validation of these new fields. Google also updated the rich results testing tool to support validation of these new structured data fields.

“The existing logo report in Search Console and validations in the Rich Results Test are now replaced with more extensive organization validations in the Rich Results Test,” Google wrote.

“You can test your organization structured data using the Rich Results Test by submitting the URL of a page or a code snippet. Using the tool, you can confirm whether or not your markup is valid instantly,” Google added.

Why we care. This new Organization structured data should help you communicate to Google the proper attributations for your business or organization. It will help Google Search show the right phone number, right address and other business attributes that you set for your business.

So maybe give it a try.


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