Hanifa Enters the Bridal Category – WWD

Hanifa, a Washington, D.C.-based direct-to-consumer brand founded by Anifa Mvuemba, is getting into the bridal category.

Mvuemba, a 2021 CFDA/Vogue Fashion Fund recipient, will introduce her bridal collection during a fashion show staged at the Salamander Resort in Middlesburg, Va., on Oct. 15.

“The essence of Hanifa isn’t only in the garments we create, but also in the relationships we build with our customers. We understand the significance of each moment in their lives and strive to be a brand that accompanies them every step of the way. We are honored to be a part of their special moments, and our debut bridal fashion collection is a testament to this commitment,” Mvuemba said.

Mvuemba, who started her business in 2011, manufactures such categories as ready-to-wear, jewelry, footwear and accessories. Everything is sold through her website, hanifa.co.

She explained that she started by taking custom orders, making some bridal looks for clients, “and have been looking forward to the moment when I could produce an entire collection.”

“This collection represents the culmination of my years of experience in curation, attention to detail and exploration of the theme of love. We have poured our hearts into creating a collection that embodies our brand’s commitment to self-discovery, self-acceptance and love. Emphasizing the importance of self-love and self-worth before marriage and drawing inspiration from the symbols of devotions and grace,” she said.

The collection features various shapes and size ranges, incorporating custom beading, gatherings, drapes and feathers. She is working with such fabrics as duchess satin, customized hand-beaded fabrics, silk satin faced organza and silk charmeuse, among others. In addition to her rtw bridal pieces, she is offering customizable options for more intricate looks. “We plan to offer full custom looks in the future,” she said.

Mvuemba will also offer bridal accessories, veils and footwear.

While the specific price points will be made available upon request after the show, Hanifa aims to have the rtw portion of the collection be accessible. The collection will be available on hanifa.co on Oct. 20.