What it is:
The beret is a staple piece of headwear that originated in France, where
the commercial production of the design began in the 17th century. The
style became a common fashion accessory among women in the region around
the 1920s, but later entered into the mass fashion world thanks to Coco
Chanel, who was cited as the first designer to use the beret on the
catwalk. Her influence saw the hat design gain popularity in other
countries, including the US where it was adopted quickly. Now the style has
a global appeal, cemented into fashion as a fundamental hat style for every
Why you’ll want it:
The beret’s place as a staple item in fashion allows for it to have a
global appeal and therefore a wide potential market. Alternative iterations
of the design see it produced in a variety of materials, from leather to
faux fur to wool, making it an item that can also be suitable throughout
each season, with options available for almost every weather possibility.
While men have also been known to wear the style, recent years have been
vital in the development of genderless fashion, making it even more
noticeable in menswear, as evident in SS23 designer collections.
Where we’ve seen it:
Kenzo was the biggest adopter of the beret for the SS23 season, adding to
the brand’s mix of collegiate-inspired clothing and utility wear. Oversized
berets could be seen among both male and female models, adorned with
prominent motifs and, oftentimes, droopy bills. Moschino also took on the
beret, utilising animal print for its main form, while Emporio Armani opted
for a more minimalistic iteration for its own show. The design could also
be seen in the popular Netflix series Emily in Paris, in which many of the
characters don the hat style in bold colour tones.
How to style it:
How to style the beret is primarily in the way it can be worn. While the
most seen form is to wear the style on the back of your head, with the
bottom at the base of the neck, the ‘classic’ style is where it is placed
directly on top of the head with a slight tilt to the side. An alternative
angle is to place the beret on the top of the head, with the head band
sitting above the eyebrows, while the rest of the material is tucked in to
achieve a flat cap look.
The beret is a culturally historic item that has held its ground over
centuries and has become something of a staple in the fashion world. The
rise of genderless fashion and its place in popular culture has helped it
gain ground in the past year, pushing it towards remaining in the spotlight
for the upcoming months ahead.