Lee has teamed up with China-based streetwear brand RoaringWild for its first unisex apparel collaboration.
The collection aims to showcases the link of music and culture through streetwear, by merging Lee’s legendary denim shapes with RoaringWild’s energy.
“This collection is a big step for Lee as it is our first fully unisex collection and one that’s available globally,” said Brigid Stevens, global vice president of marketing, Lee.
“Lee has been in Asian markets for nearly 30 years and is the leader in denim in China. RoaringWild is one of the biggest streetwear brands there; we’re proud to be their first denim collaboration and showcase this unique vision to our consumers around the globe.”
Drawing inspiration from the nostalgic vibes of the 1980s art and electronic music scene, this capsule collection offers a range of streetwear essentials including graphic tees, denim jackets and jeans in oversized fits.
Top styles include the Cropped Rider Jacket featuring a cropped, boxy fit inspired by the London ‘80s club scene and the Baggy Jean, made with laser-washed denim and unique one-of-a-kind stitching, among other pieces.
“The inspiration of this collection comes from electronic music and youth culture, especially the part of electronic music. We summarize four key words of it as SynthPop, New Wave, Post Punk and House,” added RoaringWild creative director, Meng Bing An.
“The graphic design was inspired by art of the ‘80s, particularly the pattern of sound waves. We also mixed our tailoring with the classic Lee silhouette. Altogether the collection represents a rebellious spirit.”
The collection is available at prices ranging from $80 to $230. Sizes range from XS to XL. Shoppers can find the collection on Lee’s official websites and owned stores in the US and Europe, as well as Lee’s China-owned stores and its Tmall and Red platforms.
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