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Musk says Twitter to launch gold, grey checks alongside blue verified mark

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Twitter will roll out verified gold and grey check marks as it relaunches the coveted blue check service next Friday, Chief Executive Officer Elon Musk said in a tweet, after holding off the rollout earlier this week.

“Gold check for companies, grey check for governments, blue for individuals (celebrities or not). Painful, but necessary,” Musk said in a tweet.

All verified accounts will be manually authenticated before the check is activated, Musk said.

“Individuals can have a secondary tiny logo to show they belong to an organization if verified as such by that organization,” Musk said in another tweet, adding that he will give a longer explanation next week.

The company had paused its recently announced $8 blue check subscription service as fake accounts mushroomed, and had said the sought-after blue check subscription service will be relaunched on Nov. 29. 

Elon Musk announced that all verified accounts will be manually authenticated before the check is activated.
SOPA Images/LightRocket via Gett

The blue check mark was previously reserved for verified accounts of politicians, famous personalities, journalists and other public figures.

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