Online Shopping

Historically, my mum and I have hardly agreed on my fashion choices. Risqué hemlines, bold trends, skinny jeans, platform shoes—all of these things, at some point, have lived in my wardrobe and been a significant part of my…

So, as we leave spring and summer behind and head into autumn and winter, we thought it'd be a good time to reflect upon the best-selling products of 2023 so far. We dug deep into the data and it's clear that Who What Wear readers,…

An Ohio woman was shocked when what was meant to be a routine order for a few hundred dollars of groceries from Kroger turned into a nearly $2,800 bill. The incident occurred last week when Jill McCormick, who lives in…

Yep, quiet luxury doesn't just apply to Sofia Richie-Grainge-age brackets and TikTok teens, it also applies to some of the coolest women I know: mums.Since I first learned how to put clothes on my back, my chic European mum has…

H&M is always the first place I head to when I'm in need of affordable basics or pieces to pep up my clothing rotation. I didn't purchase much earlier in 2023, as I was in the midst of moving house, but now that I'm settled…

Like finding the perfect pair of jeans, finding the best trousers to suit you can be equally challenging. So much so, a lot of us tend to avoid it all together. That is, until we called upon experts on the subject in the hope that…

The world was sent into a tizzy when Sofia Richie Grainge decided to transform her style into what we now call quiet luxury. This simplistic, rich-looking aesthetic has had fashion people, including myself, in a chokehold ever…

How to shop Zara like French women is something we ask more often than you might imagine. Why? Well, the French are notoriously a little bit more discerning when it comes to the high street, but, of the chic Parisian women we know,…

Every morning, I complete the same ritual. I grab a cup of coffee (the largest I can find) and head to Instagram for my daily style fix. It's probably no surprise that my Saved folder is overflowing with striking new styles,…

If I told you I knew fashion editors that shopped for clothes on Amazon, I wouldn’t blame you for not believing me. But, honestly, I do (myself included)— you just have to know where to look for the best pieces. The secret? Type…