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The Best Beauty Products 2023: As Rated By Editors

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As someone who gets to try new beauty products for a living, I count myself very lucky to get to try the very best beauty products that the industry has to offer. With so many beauty launches landing in the Who What Wear UK post room every single day (trust us, there is a lot), we test and review the best products to tell you what is truly deserving of your hard-earned time and money. Because there is not much worse than investing in a investment beauty purchase that turns out to be a dud.

There are a select few products that make their way into our makeup bags, dressing tables or bathroom cupboards—and earn themselves as a permanent mainstay in our beauty routines. They’re the products that are worthy of being the best beauty products of 2023. We’re quite scrupulous with that products that we test and choose to keep, so if it’s made it past judges’ houses, you’ll can bet its a keeper.

Curious to know what the Who What Wear UK team count as their favourite beauty products of the year, I called upon our team of editors to share their picks below. Some are new launches, others are newly discovered beauty products that we can now no longer live without. Scroll ahead for the products that we feel are the best of 2023.


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