Styling Workflow Tool Sève Names Audrey Taillée Fashion Director

PARIS — Fashion tech tool Sève has appointed French stylist and consultant Audrey Taillée as fashion director, charged with introducing the styling workflow platform to new clients.

For Sève cofounder and chief executive officer Julia Sisto, a 15-year career in styling and magazines has equipped Paris-based Taillée with the two things she needed for her new position at this start-up headquartered at Station F: “a wealth of knowledge about the relationship between stylists and PR teams, as well as a deep understanding of the inefficiencies we are solving on both sides,” Sisto said in a statement.

Having cut her teeth at Vogue Paris under Carine Roitfeld and Emmanuelle Alt before following Roitfeld to projects such as The Little Black Jacket and the launch of CR Fashion Book, Taillée has been editor in chief of independent British magazine Lula since 2017. In addition to freelance consulting for a number of labels, she also launched a brand of woven handbags in 2020 called Taillée Paris.

Her appointment comes as the two-year-old platform is introducing a suite of tools geared toward PRs, which include custom selections of available looks and digital showrooms for pull requests.

In her new role, she will be tasked with facilitating the introduction of the tool, already credited with helping to put together Hunter Schafer’s 2023 Vanity Fair Oscar Party look, to brands and agencies.

The likes of Louis Vuitton, Prada, Balenciaga and Fendi have been “very supportive” of Sève’s concept, she said. The fashion director, who formally joined in March, has overseen the addition of runway collections to the platform.

For Taillée, the platform’s potential was self-evident.

Combining the functions usually split across different software in a single platform, it is “filling a gap and a pain point we have all felt for years,” she said, lauding the way it can save hours for stylists and brands.

The platform was introduced in 2022 on an invitation-only basis and is accessible for free via browsers on desktop and mobile. It counts some 65 brands, 35,000 images and 4,000 looks available for users. There are also AI-powered search, document generation, data insights and request management capabilities built in.

According to its latest data, there are now 1,000 stylists registered on the platform and 700 projects have already been managed. Early adopters included Elizabeth Saltzman, Tom Eerebout, Karen Clarkson and Rachael Wang.