Swarovski names new general manager for North America

Crystal and jewelry manufacturer Swarovski revealed the appointment of Kolja Kiofsky to the role of  general manager, North America.

Kiofsky will be responsible for leading the Austrian brand’s North America market, “achieving sustainable and profitable growth in the Americas region, a key strategic priority” for the company, according to a press release.

A luxury industry veteran, ​Kiofsky brings a wealth of international management experience to the role. Having started his career at Porsche in the automotive industry, he joined Swarovski in 2010 as head of marketing development at the brand’s Zurich headquarters.

From here, he was named global senior vice president for CX an omni-channel management, where he was responsible for all points of purchase globally as well as quality control for store distribution, architecture, omnichannel solutions, training, and customer experience and service.

​”I am honored to continue my tenure at Swarovski leading the North America team,” said Kiofsky.  “We see the U.S. and Canadian consumer responding very well to our brand proposition. This region offers fantastic growth opportunities and I’m confident that we will continue to strengthen the company’s position as one of the world’s premier jewelry and accessory brands.” 

In November, Swarovski will open a new flagship store at 680 Fifth Avenue in Manhattan, in addition to a U.S.-wide roll out of the brand’s first fine jewelry collection made with Swarovski ‘Created Diamonds’.